Wednesday, November 13, 2019

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Fender Alternate Reality Electric XII

Review: Fender Alternate Reality Electric XII

The Fender Electric XII might be the one 12-string design that’s cooler than a Rickenbacker. Now it’s back in this keenly priced incarnation from Baja California.
CME Fender

Chicago Music Exchange announces a collection of exclusive left-handed Fender offsets

The music store hopes to offer southpaws an alternative to more mainstream left-handed models.

Is Fender’s new American Ultra Series its most advanced guitar range yet?

The new range replaces the American Elite, bringing advanced features to both traditional and modern players.

What is Fender teasing?

A short video has been uploaded hinting at a “breakthrough”.

Dive deep into Fender’s digital design process in a new short film

A film detailing Fender’s approach to digital design has been released. You can watch the film above. The film is part of Atlantic’s Disrupting Within...
kurt cobain mustang

Kurt Cobain’s Fender Mustang fetches $340,000 at auction

The Nirvana man's iconic sweater also went under the hammer.

Andy Mooney confirms Fender will make more signature models for female guitarists

The Fender CEO spoke in an interview about how Fender has responded to a diversifying industry.
Gary Gand 1954 Fender Stratocaster (Body)

Rare Guitars: Gary Gand’s 1954 Fender Stratocaster #0163

An early example in incredible condition.
Marco Wriedt

Marco Wriedt on his new band, The Arc Of Light, and becoming a Fender...

The guitar player talks about the early influence of Brian May and how a chance encounter with Fender at Musikmesse helped shape his career.

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