Showing results for:

rickenbacker

The Industry Interview: Rickenbacker CEO John Hall

Rickenbacker’s head honcho on partying with The Beatles, the guitar industry’s obsession with the past and the conservative business strategy that has ensured the brand’s survival.

An oral history of the Rickenbacker 12-string

Rickenbacker was not the first company with an electric 12, but when its models were taken up by The Beatles, The Byrds, and many more, the brand became synonymous with the big, bold jangle that this instrument could produce.
Advertisement

Trending

Advertisement