The pop megastar has also beaten U2 when it came to attendance figures and days spent on tour.
Find out what these megastars have to say about their artist models.
See two of guitar's biggest names playing Sheeran's Thinking Out Loud.
The pop megastar’s Sheeran by Lowden collaboration is the biggest new development in artist endorsement deals, and it shows that the guitar world is learning lessons from the worlds of fashion and beauty…
We were fortunate enough to get an up-close and personal look at the new Sheeran by Lowden S04.
The Lowden Guitars head honcho talks about his collaboration with the biggest pop star in the world and the unbelievable reaction to it.
The singer-songwriter and the Northern Irish brand have announced a new 'Sheeran' brand of affordable acoustics.