Ed Sheeran

Could Ed Sheeran’s new guitar brand usher in a new era for signature instruments?

The pop megastar’s Sheeran by Lowden collaboration is the biggest new development in artist endorsement deals, and it shows that the guitar world is learning lessons from the worlds of fashion and beauty…

Review: Sheeran by Lowden W02 & S04 acoustics

Lowden teaming up with Ed Sheeran on a new range of affordable acoustic instruments was the biggest story of NAMM 2019. We check out a pair of guitars from the new signature brand.
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