The partnership could lead to lower prices for Music Tribe products – but also see them dropped from brick and mortar stores.
Pedal fans believe the price drop may have to do with Behringer's recently announced partnership with Sweetwater.
Going factory-direct is said to reduce product prices by up to 40 per cent.
Modular synth nerds and pedal nerds do have quite the overlap, to be fair.
FreeMusicTribe will compete with Reverb.com and eBay, with no selling fees.
A video uploaded to its parent company’s YouTube channel seems to imply just that.