00:36:29 Live: Paul Reed Smith gives a masterclass on the art of guitar-building

The master luthier also expressed his hopes that guitarists will treasure their instruments more. Live: 16 highlights from the virtual guitar show

In case you missed it, check out the best sessions from our free virtual guitar show. Live: Highlights from Day 3

The final day of Live, including an in-depth discussion on what's next for the music industry, Taylor on its exemplary ebony project and plenty more besides. Live: Highlights from Day 2

Dive into highlights from Day 2 of the show, featuring a round table with Ernie Ball Music Man and its impressive artist roster, Lee Kiernan of IDLES and exquisite guitars aplenty. Live: Highlights from Day 1

Featuring a Taylor launched exclusively at Live, a masterclass with the legendary Paul Reed Smith and a discussion on inclusivity in the music industry. Live: The full, star-studded programme of the virtual guitar show

Workshops, performances, gear, masterclasses and more.

SXSW 2021 to be held virtually, in-person edition still a possibility

SXSW reps say that they're working with Austin, Texas health officials on a possible in-person edition. Live: What are PRS, Ernie Ball, Taylor, Mono and Fender bringing to the show?

From bold new product launches to in-depth masterclasses to chats with guitar heroes, find out what the partners of Live have in store. Live: Plini, Kenny Wayne Shepherd and more are on the bill!

The free three-day virtual guitar show happens from 2-4 October.