Five ways Live can help you go pro

From diversifying your repertoire to building your online brand, Live has plenty of events to help you develop into the next in-demand guitar player

Whilst the contemporary guitar world is more inclusive and accessible than ever, it can still be daunting finding ways to take the leap and become a full-time musician. With that in mind, the team at Live has ensured that there are plenty of interviews and discussions – from Mark Lettieri and Marty Friedman to the brains behind Pickup Music – to help you be the best musician you can be, and help you turn pro.

Below, we’ve selected five events to look out for across the show to help you monetise your musicianship:

Building A Diversified Music Career (even during COVID) with Zane Carney

Day 1 (15:30 PST)


Diversifying your repertoire is more vital than ever in this era of genre-free music, and Grammy-nominated guitarist Zane Carney is testament to that. A player that’s worked with Steven Tyler, Justin Timberlake and on Broadway’s “Spider-Man: Turn Off The Dark,” his versatility and ability to diversify has been pivotal to his career. Dr Molly Miller talks with him about managing a multi-hyphenate career, how to become a versatile, in-demand guitarist across many genres and the key to creating compelling livestream concerts and music content.

mark lettieri snarky puppy
Image: Peter Van Breukelen / Redferns

Panel: Playing the Perfect Session

Day 1 (16:30 PST)

With advice and guidance from Mark Lettieri of Snarky Puppy, Angie Swan and Kerry “2Smooth” Marshall, our panel on how to apply yourself for session work is the perfect place to start if you’re aiming to find out what it takes to be a great session musician. Listen to their stories and pick up a multitude of tips along the way that can help you on your own professional journey.

Shannon Lauren Callihan

Panel: Building an Artist Brand in the Digital Age

Day 2 (14:00 PST)


With the vast number of musicians, songwriters and personalities on Instagram, YouTube and the wider social media world, gaining any traction or building an audience can be a daunting task. Sit in with Nicholas Veinoglou, Shannon Lauren Callihan, Horace Bray and Curt Henderson, four musicians who have manipulated the online world to suit their needs and hone their audience with the utmost accuracy. Learn how to use social media as an artist marketing tool and how to craft your digital brand in an ever-changing digital landscape, from the people who live and breathe it every day.

Ruben Wan’s Social Media Shed

Day 3 (12:00 PST)

A graduate of the Musician’s Institute with a degree in guitar performance and a minor in audio engineering, Ruben Wan is the perfect tutor to guide you through the best and most effective way of composing, shooting and mixing for your social media audience. With stylised videos and unique musical style, Ruben has developed an individual aesthetic and platform, building a dedicated audience and regularly working with Pickup Music, Ibanez and more.

Rhett Shull
All images: Tilly Shull

Panel: Perfecting guitar tone in the studio with Rhett Shull and Tim Pierce

Day 3 (12:30 PST)

A session stalwart and bonafide YouTube star due to his exquisite tone and killer gear, Rhett Shull has become one of the most respected players in all of guitardom. Tim Pierce needs no introduction, having worked with a huge number of legendary artists including Crowded House, Jo Cocker, Elton John and more. Here, the duo will discuss different approaches to getting killer studio guitar tone, from analogue to digital signal paths and modern hybrid solutions.

Be sure to sign up over at for exclusive updates before the show, and come along 2-4 October to catch all of the interviews listed above.