Slash talks Gibson’s revival: “Their new guitars are amazing!”

The guitar icon on Gibson’s new management, what went wrong at the company and his new Les Paul signature model…

Slash gibson
All images: Eleanor Jane

Les Paul-slinging guitar icon and long-time Gibson ambassador Slash has given his stamp of approval to the new management of the previously embattled company, while also telling us his opinion on the Nashville company’s new guitars and sharing his thoughts on where it went wrong.

Slash was glowing about the team that new Gibson CEO JC Curleigh has assembled to overhaul the guitar giant

“The guy that’s running Gibson now, I really really like,” Slash says of one of the key members of Gibson’s new team, CMO Cesar Gueikian. “He’s got great ideas, and he’s a guitar nerd, but he’s also a very smart businessman. He has a good vision for the company that’s more in line with what myself and other Gibson loyalists will appreciate.

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“I’ve been very close to the company for the last 10 years, but very close to the people who work there – not necessarily Henry [Juszkiewicz] while he was running it, but everybody else. So when all of this started coming down, I was very aware that it was happening, and as soon as it was done I met with the new CEO, and we sat down for a couple of hours to talk about what’s going on.

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“And their new guitars are amazing! It’s funny, I’ve started noticing in their marketing that something has changed – I didn’t have anything to do with that, but I can see it in the ads and whatnot, that something was different.”

Gibson came in for a lot of criticism in recent years for some of the changes the company made to its classic models, and it’s something that Slash found it hard to ignore, even as a Gibson ambassador.

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“I think I was always aware of certain changes,” he reflects. “Not so much in Gibson proper – it was just that there were all these new divisions being added. Amendments to the company that were unnecessary, stuff that I didn’t really see the vision. But I was like, ‘Eh, whatever!’ because it wasn’t affecting what I do.

“And then I started to do more signature models with Gibson, I started to become more aware of the experimental stuff they were doing with the electronic stuff, which was becoming a big part of the fabric of the brand. And I was like, ‘I just don’t get it! I don’t need it, so I don’t know why anybody else is going to need it!’

“Then there was a lot of turnover happening in the last couple of years with some of the really key people who’d been at Gibson forever, and that’s when it started to get a little weird. And then the inevitable happened.”

The “inevitable” was Gibson filing for bankruptcy in May 2018, which led to the installation of a new management team led by Curleigh and the overhauling of the product line to focus on the company’s classic models.

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The guitars were a hit at NAMM 2019, and Gibson’s most famous endorsee has also given them his seal of approval.

“They did the first run of all their key models, and they let me play one of each, and I was like, ‘There’s such a huge difference here… but there’s nothing different!” Slash chuckles. “There’s something about the mindset going in to making them that’s different. Because it’s the same guitar! But there’s definitely a noticeable change there.

“They feel tight and solid, is the main feel thing – for me, I use heavy strings, and it gives a certain amount of tension, and that is all there. But they just feel really good and they sound really good.

“You know how you pick up a guitar and you get a smile on your face because it’s not buzzing, it’s not doing any of those little things that you find unsavoury? You don’t think about it, you just feel happy doing it!”

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Slash reveals that he began using the new Gibson Standard models on tour with Guns N’ Roses last year, and has continued to do so on tour with Myles Kennedy And The Conspirators, with a view to developing a brand-new Slash signature model.

“There were developments that were happening right towards the end [of Gibson’s previous regime] there that I couldn’t adhere to,” says Slash of the evolution of his signature guitar. “But now we’re back to the traditional Les Paul – it’s fundamentally the same guitar, it’s pretty much a Standard. But the new one that I’m working with them… I’m not going give out too many details, but they’re cool, and I’m playing a couple live right now.”

Keep an eye out for the full Guitar.com interview with Slash soon.

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