“We think it will be a game-changer”: Taylor Guitars to launch all-new ‘ground-up’ guitar design at Guitar.com Live
With Guitar.com Live rapidly approaching, we caught up with founding partner Taylor to find out what fans can expect from the show.
With just weeks to go until revolutionary virtual guitar show Guitar.com Live, we caught up with the team from founding partner Taylor Guitars to find out why they were so excited to be part of this new venture, what fans can look forward to at the show from Taylor, including a top-secret new launch…
“The world has changed, and it’s not going back to the way it was,” is the frank assessment of Scott Reinhardt, director of Taylor’s digital marketing – but that doesn’t mean that we can’t do new and exciting things as a result of the new normal.
“Every business has to adapt to life with the coronavirus, including how we host and participate in events and trade shows,” he continues. “Taylor Guitars always welcomes new ideas, and we see Guitar.com Live as an opportunity to interact with guitar players from across the globe whom we would not be able to reach otherwise. Guitar.com Live will allow musicians to virtually explore new Taylor products and stories in a unique and immersive digital environment, hear from Taylor’s craftspeople and artists, win Taylor prizes, and find their next dream Taylor guitar.