Opinion

Could Ed Sheeran’s new guitar brand usher in a new era for signature instruments?

The pop megastar’s Sheeran by Lowden collaboration is the biggest new development in artist endorsement deals, and it shows that the guitar world is learning lessons from the worlds of fashion and beauty…

NAMM: The greatest show on Earth?

The annual trade event is not only the hottest spot to witness what’s new in the world of guitars, effects and amplifiers. Its history is also a fascinating parallel to the development and fortunes of the instrument itself.

Woman Tone: Is The Guitar Industry Sexist?

“What’s wrong with being sexy?” asked Nigel Tufnel in 1984’s This Is Spinal Tap. It was a satirical acknowledgement of the fact that, even though most male rockers of the era were plastered in more makeup and hairspray than the females in their audiences, the music business was far from a level playing field for women. Fast-forward to 2018, has anything changed for the better in the guitar industry?

The War Of The Rosewood

Some have speculated that recent CITES changes may spell the end for rosewood in the manufacture of affordable guitars. We help you see the wood for the trees.
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