High-end acoustic guitar maker Bourgeois Guitars has announced a “strategic partnership” with well-respected Chinese instrument maker Eastman Music, with the two brands teaming up to produce a new co-designed range of guitars that will be revealed in 2020.
In a press release from Bourgeois announcing the partnership, it explains that the partnership came about due to the brand’s, “desire to enter new markets with a partner whose core values closely align with its own.”
The release goes on to confirm that the two brands are currently working on a series of new product collaborations which will be announced over the next year. Bourgeois will handle design, materials selection, voicing, setup, and quality control, while Eastman will be responsible for manufacturing, wood-sourcing and global distribution.
Dana Bourgeois is, of course, one of the most respected acoustic luthiers on the planet, and his hand-crafted instruments regarded as some of the finest boutique instruments around, but they’ve never been exactly affordable. And given Eastman’s pedigree for creating high-quality hand-made guitars at seriously competitive prices will come into play.
“We have always held great concern that, at an average street price of about $6,500, a Bourgeois guitar is beyond the reach of 95 per cent of all guitar players,” Bourgeois explained in a post on the company’s website. “Plans are underway to remedy this situation with the introduction of a new series of acoustic guitars co-produced by Bourgeois and Eastman.”
It’s important to note that this isn’t the first time Bourgeois has partnered with another brand to make instruments – it previously merged with Pantheon Guitars to produce acoustic guitars under the Bourgeois name. “In a nutshell, I have simply traded my former partners for Eastman,” adds Bourgeois.
“Eastman is a truly impressive company,” he continues. “enjoys a long-standing reputation for providing outstanding value, quality and service to the musical instrument community.”
Fans of Bourgeois’ existing designs have nothing to worry about either – the brand will continue to hand-mail guitars the way it always has in the USA.
“Our entire team will continue to produce acoustic guitars of the highest quality in our Lewiston, Maine, workshop,” Bourgeois affirmed. “For many years to come, our partnership with Eastman will allow us continued control over product quality, quality of service, and pricing. We look ahead to an exciting future.”
Read the full statement from Dana Bourgeois here.