NAMM 2020 Video: Eastman beefs up its acoustic and electric lineups

Announcing three new electric guitar models and an updated acoustic series.

NAMM 2020: Eastman has revealed its 2020 guitar lineup, which includes two solid-body electrics, one thinline design and several updates to its AC Series Acoustics.

Eastman SB55 Single and Double Cuts

The 2020 collection kicks off with the SB55/v-SB (single cut) and SB55DC/v (double cut). Both guitars feature a cap-less, one-piece nitro-finished solid Okoume mahogany body paired with a set one-piece mahogany neck and ebony fingerboard. The SB55’s raw aesthetic is captured by the single Lollar “50’s Spec” Dogear P-90 bridge pickup and a single no-load tone pot that removes itself from the signal chain when dimed. A premium compensated Faber ‘wraparound’ bridge imparts authentic appeal and provides pitch-perfect intonation.

Watch the demo video for the SB55 above.


The Eastman SB55 is now available and lists for $1,490 (€1,399).

Eastman Romeo-SC

The Romeo-SC’s lightweight nature belies its tonal versatility, expressed through the Tele-neck-pickup-style Seymour Duncan Vintage Stack pickup in the neck and a Seymour Duncan ’59 in the bridge. The guitar features a solid spruce top and mahogany laminate on the back and sides, aiding in its lightweight nature. A maple neck and ebony fingerboard complete the Romeo-SC’s tonewood profile, while a nitrocellulose coat affords the instrument a soft lustre and superior breathability.

Watch the demo video for the Romeo-SC below:

The Eastman Romeo-SC is now available and lists for $2,340 (€2,199).

AC Series Upgrades

Eastman has debuted a series of refinements to its AC Series of acoustic guitars. The AC522CE, AC622CE and AC722CE now come with an ergonomic chamfered edge that improves player comfort. A soundport is also now a standard feature on the AC522CE, AC622CE, and AC722CE models, designed to project a portion of the acoustic volume upwards towards the player, in lieu of a personal monitor. Other upgrades like pearl and abalone inlays will take place across all AC Series models. The AC552CE will also receive a brand new finish – Goldburst – as will the AC722CE (Dakota Fade).


Watch the demo video for the new AC Series Acoustics below:

List prices for the upgraded AC Series Acoustics will range between $1,170 (€1,099) and $2,129 (€1,999).

For more information, click here.

Check out all NAMM 2020 news here.