Fender becomes the first major guitar brand with an official TikTok account

The launch coincides with that of the new Player Plus range.

Coinciding with the launch of its Player Plus Series, Fender has announced that it has opened an official TikTok account, @fender. In doing so, Fender has become the first major guitar brand to open an official account on the platform.

The first content posted to @fender’s page will be highlighting the new Player Plus guitars. Artists Blu DeTiger, Hannah Dasher, Gabriel Garzón-Montano, The Destroy Boys and Nova Twins will be showcasing the instruments.

The platform’s large size and popularity with young music fans have seen TikTok shape a huge number of trends in the industry, big and small. Some of 2021’s biggest pop superstars got their start on the platform, while it’s also home to a thriving alternative scene.


Fender’s Justin Norvell said of the new guitars: “We designed the Player Plus series to match the unique characteristics of today’s players and creators. When we first launched the Player Series in 2018, we set a new standard for what an entry-point Fender could be.

“Now, the Player Plus series offers a next-level playing experience to help a new generation share their passion and distinct perspective. The newly-voiced Noiseless pickups and rolled edges of the neck deliver the power and precision modern artists demand. With the Electric new gradient burst finishes, we’ve delivered a visually striking line of performance instruments that exemplify Fender’s ethos: honouring our past while looking to the future.”

Check out @fender’s page here. As it’s just been launched, expect it to fill with its first videos soon.