Fender is offering 100,000 new subscribers three months of free online lessons on its Fender Play app. This is in response to social distancing measures that have been put in place by many countries due to the coronavirus outbreak.
Fender Play offers progress-tracked, bite-sized lessons for electric guitar, acoustic guitar, bass and ukulele, and is accessible on a desktop or through a mobile app. The service is targeted at getting new players started, and helping intermediate players get even better. Lessons are broken up into circuits for Rock, Blues, Folk, Country and Pop, with each genre offering five levels of about 16 to 21 lessons each.
With the recent initiative, new subscribers are only required to go on the Fender Play website to redeem a code. No credit card transactions are required.
The Fender Play platform isn’t the only educational software the company has launched in recent years. Late last year, it also unveiled a collaboration with Apple, dubbed Fender Songs, which gives users access to lyrics and chord charts to songs in their Apple Music library. For this service, Fender inked deals with major publishers and record labels in order to provide fully licensed tracks.
“Fender Songs is for people who know how to play guitar, to increase their engagement level by giving them immediate access to the chords for songs that they want to listen to on their streaming music service”, Fender CEO Andy Mooney said about the app at its launch.