Ovation Guitars has been acquired by GEWA Music

The German company was the exclusive distributor of Ovation Guitars in Europe.

The Ovation Adamas 2087GT.

The Ovation Adamas 2087GT. Image: Ovation

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GEWA Music has announced its acquisition of Ovation Guitars from longtime partner, Drum Workshop Inc. Associated brands Adamas and Applause are reportedly part of the deal, which was inked in September 2020.

DW came to own Ovation Guitars in 2015 through a multi-brand acquisition from Fender/KMC. GEWA was then awarded sole Ovation distribution rights throughout Europe, and began designing exclusive models for the European market.

As of 1 February 2021, GEWA Music USA will take over distribution of Ovation Guitars in the US. GEWA will also continue servicing the international retail partners with which it currently has deals.

Ovation’s New Hartford Custom Shop will be taking over manufacturing of the Adamas models from DW. According to GEWA, the hand-built instruments will be available for viewing on the Ovation website, and can be purchased through the brand’s worldwide network of Ovation PLUS retailers.

“We look forward to using our knowledge and expertise in the guitar field to link new ideas and concepts with one of the most legendary guitar brands of the 1970/1980s,” Hans-Peter Messner, CEO and president of GEWA Music, said in a statement.

“We are already working on the implementation of several ideas that will soon be presented to our worldwide Ovation fans and trade partners. No other guitar brand has shaped the sound of the 1970s and 1980s like Ovation. It is a very special challenge to continue the legendary story that began with Charles Kaman’s vision. We dedicate ourselves to this with a lot of enthusiasm!”

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