Summer NAMM 2019 Video: Watch Gibson’s Cesar Gueikian demo the Original Series SG Standard with Maestro Vibrola

The brand’s CMO gave a strong account of this axe’s prowess.

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Gibson announced its new-for-2019 Original Series collection a few months ago as one of its first ranges under new management. These guitars were not only front and centre at Gibson’s Summer NAMM 2019 booth – Gibson CMO Cesar Gueikian himself was on hand to demo the SG Standard ’61 with Maestro Vibrola. Watch the video above.

The guitar is a throwback to vintage SGs, most notably in the Maestro Vibrola tremolo system – a smooth vibrato not unlike a Bigsby. The engraved lyre on the tailpiece adds to the retro vibe, as do the two Burstbucker 61R and 61T humbuckers. Elsewhere, the electric features a mahogany body, a slim taper mahogany neck, a bound rosewood fingerboard and a tune-o-matic bridge.

Watch our interview with Gueikian, back at Winter NAMM 2019, below:

For more news at Summer NAMM 2019, click here


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