UK guitar manufacturer Tanglewood has announced it will begin selling directly to consumers on behalf of retailers. According to the brand, this is to combat the restrictions currently imposed on public establishments as a result of the coronavirus.
In a statement provided to MI Trade News, the brand says the move was made in an attempt to support local Tanglewood retail stores. The initiative has been marketed as a “direct-to-door” service by the brand. “We will select, quality check and [dispatch] all purchased products and every sale made will be linked for the full financial benefit to the most local partner to the purchaser’s delivery address”, Tanglewood said in the statement explaining the service.
“The sale will be confirmed as being from the local retailer and the full sale proceeds will go to that local dealer.”
This service is a temporary one, however, that will cease when the climate caused by the coronavirus returns to normal. “This Direct to Door service will be limited in its timing to coincide with the restrictions placed upon public retail establishments and when deemed safe to return to the high street this facility to purchase goods will be removed and we simply go back to our traditional distribution mechanism,” Tanglewood explained.
Many artists and manufacturers have been implementing new practices to mitigate the impacts of COVID-19 on their businesses. Bandcamp has stepped up to waive revenue shares in an attempt to aid musicians. Artists like Neil Young and Death Cab for Cutie’s Ben Gibbard have taken to live-streaming performances from their homes, with tours being cancelled or postponed.
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