Yamaha targets entry-level players with colourful Storia line

These acoustic-electric guitars are also big on playability.

Last month, Yamaha dipped into its archives to revive the FG Red Label Acoustic line. The Japanese brand is now focusing on entry-level players with Storia, a set of acoustic-electric guitars that score high marks on aesthetics and playability.

Looks-wise, the three-model range – Storia I, II and III – stands out with stylish colour combinations. A closer look reveals beginner-friendly features such as comfortable string heights, a slim neck and smooth fingerboard edges.

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The models come in Yamaha’s FS (Concert) body shape, each featuring mahogany back and sides, a nato neck and a walnut fingerboard. They differ, however, in terms of top woods, body finishes, colours on the inside and sonic character. Here are the details:

  • Storia I:
    • Solid Sitka spruce top, off-white finish
    • Inside colour of light blue
    • Clear, rich sound
  • Storia II:
    • Solid mahogany top, natural finish
    • Inside colour of ultramarine
    • Warm, well-balanced sound
  • Storia III:
    • Solid mahogany top, chocolate-brown finish
    • Inside colour of wine red
    • Warm, well-balanced sound

In terms of electronics, each instrument is stocked with Yamaha’s SRT passive undersaddle pickups, which produce a “warm and natural-sounding [amplified] acoustic tone”, according to the company.

Here’s an introduction to Storia:

Lists at $653 each. More info at yamaha.com.

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