Yamaha targets entry-level players with colourful Storia line

These acoustic-electric guitars are also big on playability.

Yamaha Storia II in living room

The Storia II

Last month, Yamaha dipped into its archives to revive the FG Red Label Acoustic line. The Japanese brand is now focusing on entry-level players with Storia, a set of acoustic-electric guitars that score high marks on aesthetics and playability.

Looks-wise, the three-model range – Storia I, II and III – stands out with stylish colour combinations. A closer look reveals beginner-friendly features such as comfortable string heights, a slim neck and smooth fingerboard edges.

The models come in Yamaha’s FS (Concert) body shape, each featuring mahogany back and sides, a nato neck and a walnut fingerboard. They differ, however, in terms of top woods, body finishes, colours on the inside and sonic character. Here are the details:

  • Storia I:
    • Solid Sitka spruce top, off-white finish
    • Inside colour of light blue
    • Clear, rich sound
  • Storia II:
    • Solid mahogany top, natural finish
    • Inside colour of ultramarine
    • Warm, well-balanced sound
  • Storia III:
    • Solid mahogany top, chocolate-brown finish
    • Inside colour of wine red
    • Warm, well-balanced sound

In terms of electronics, each instrument is stocked with Yamaha’s SRT passive undersaddle pickups, which produce a “warm and natural-sounding [amplified] acoustic tone”, according to the company.

Here’s an introduction to Storia:

Lists at $653 each. More info at yamaha.com.


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