GHS Strings has announced a partnership with Wear Your Music, an initiative that crafts jewelry from the recycled guitar strings of famous musicians—all in the name of charity.
The collaboration feels like a perfect match. Since 2004, Wear Your Music has been transforming strings donated by guitarists and bassists the likes of Bonnie Raitt and Nels Cline into bracelets and necklaces. Under the partnership, GHS will offer its endorsees—such as Alexx Calise and Warren Haynes—the benefit of linking up directly with Wear Your Music.
Profits from the sales of the jewelry go to a charity of the artist’s choosing, such as Oxfam, the Children’s Health Fund and Amnesty International.
“We are excited to be partnering with a company like Wear Your Music that allows people to connect with their favorite musician in a very personal way while also giving something back at the same time!” said Jonathan Moody, head of digital brand development at GHS.
UPDATE (March 20): An earlier version of this post suggested that Wear Your Music is a new company. That is inaccurate, and the article has been revised accordingly.