Andertons gives away over £15,000 in guitars to COVID-19 frontline workers
Major suppliers joined in to donate additional guitars to the contest.
Photo: Anderton’s Music Co.
Andertons Music Company recently hosted a free-to-enter contest for COVID-19 frontline workers, giving away over £15,000 in guitars to NHS, police and fire brigade workers.
The Surrey music retailer first announced the contest – a way of showing appreciation to frontline workers – in an Instagram video on 9 April.
In the video, Lee Anderton, managing director of Anderton’s Music Company explained that 50 guitars would be given away at random – and urged music suppliers to support and join the initiative with the donation of additional guitars.
He said: “We work with hundreds of different brands and amazing brands at that. If you’d like to get on board too, please contact me directly, and any guitars that you’d like to donate as well, we’ll add to that 50.” Check out the video below:
By the end of the contest period, more than a handful of manufacturers joined the effort – including the likes of Fender, Gibson, Ibanez and Martin – increasing the contest’s initial prize pool of 50 guitars up to 173, and over £15,000 in value.
In a follow-up Instagram video to the contest, Anderton said: “Sincerely on behalf of everyone at Andertons, thank you for what you are doing. I hope we get to give you a free guitar as just a tiny way of showing our appreciation for what you do”.
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