Coronavirus: D’Addario repurposes drum heads into face shields

In response to the massive demand for PPE.

Musical equipment manufacturer D’Addario has begun to repurpose its Evans G2 drumheads into face shields for medical workers. There is currently an extreme demand for Personal Protective Equipment (PPE) at the moment due to the coronavirus pandemic, and D’Addario isn’t the only brand doing this: Ernie Ball also today announced that it will begin repurposing its manufacturing chain to make facemasks.

D’Addario aims to be in full production of the masks by 27 April, with a goal of 100,000 face shields per week.

Writing in an instagram post about the initiative, the brand said: “We plan to manufacture these shields as long as they’re needed in NY or anywhere around the globe. We’ve watched the incredible efforts of our healthcare and essential services workers all across the world with great admiration. While we cannot match the immeasurable efforts of these selfless heroes, we feel an immense responsibility to do our part in overcoming this crisis.”

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D’Addario’s engineering team has found a way to transform Evans G2 drumheads into protective face shields for medical workers battling the coronavirus pandemic. The goal is to be in production by April 27th and to quickly ramp up to a capacity of 100,000 face shields per week. ⠀ We plan to manufacture these shields as long as they’re needed in NY or anywhere around the globe. We’ve watched the incredible efforts of our healthcare and essential services workers all across the world with great admiration. While we cannot match the immeasurable efforts of these selfless heroes, we feel an immense responsibility to do our part in overcoming this crisis. ⠀ We called this Project Excelsior after the New York State Motto, which means “Ever Upward” because it captured the extraordinary determination and can-do spirit of our small team of engineers and product designers. It also typifies our music company’s current credo during the crisis: #WeWillPlayOn. ⠀ Stay tuned to our stories for a look at how we built the shields.

A post shared by D'Addario and Company (@daddarioandco) on

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The brand also noted that the initiative summed up their approach to this crisis. It’s initiated the hashtag #wewillplayon, with current CEO John D’Addario III saying: “Music will always lift us up. We hear it from the balconies of Italy, the back porches of America, and in the feeds on our phones. Now more than ever, we want to help you write, practice, share and champion music. To make sure every player has what they need to heal and unite us.”

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