Ernie Ball has reorganised part of its factory, producing free face masks as a gesture of good will towards its home community of Coachella Valley amid the COVID-19 crisis.
In a recent Facebook post, the company writes, “we’re in this together. That’s why we’re dedicating our accessories and strap manufacturing departments to producing masks to help fight the spread of COVID-19”.
According to Patch, the reconfigured Ernie Ball factory now produces up to 400 two-ply cotton masks each day. The masks will be donated firstly to local organisations like Indio, California based Martha’s Village and Kitchen.
Linda Barrack, CEO of Martha’s Village writes, “this is an amazing, potentially life-saving donation and fulfils a very important need for both our frontline staff and more than 120 homeless residents, of which over half are families with children, that otherwise cannot afford masks”.
Ernie Ball has said that soon, all members of the Coachella Valley community will be able to place an online order to receive free masks – delivered free.
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