Uitar Center has finally added the letter ‘G’ to its logo

For years, Twitter users have poked fun at the logo.

Guitar Center

Image: Guitar Center

When you purchase through affiliate links on Guitar.com, you may contribute to our site through commissions. Learn more

It’s a momentous occasion for Guitar Center as the American music retailer chain finally adds a ‘G’ to its logo.

Twitter users have long poked fun at Guitar Center’s former logo, which uses an angled acoustic guitar graphic to represent the letter ‘G’.

“I just feel like we’re being really generous letting guitar center pass this thing off as a G,” opined comedian and writer Iris in a tweet, who also followed the thought with several major puns.

“If this struck a chord you should follow me,” she wrote. “Fine tune your feed with my sharp thoughts, and my flat ones too”

Speaking to Ad Week, Guitar Center’s chief marketing and communications officer Jeannine D’addario, explained the origins of the logo, which was hand-drawn by an employee at the time.

“It was designed in the ’60s without a computer, which is challenging when you move into a digital environment,” D’Addario said. It was also noted in Ad Week’s report that the corporation went through six months of logo testing before accepting that ‘Guitar’ just wouldn’t be the same without the capital ‘G’.

“I joke that my legacy will be, ‘I’m the girl who put the ‘G’ in ‘Guitar Center,’” added D’Addario.

If you’re still on the fence about whether the old or new logo was a better fit, this 2020 tweet from writer Keaton Patti – who replaced other logos with an ‘acoustic guitar G’ – should help you decide.

Related Brands


The world’s leading authority and resource for all things guitar.

© 2024 Guitar.com is part of NME Networks.