Guitar Center’s non profit organisation, the Guitar Center Music Foundation, has raised more than $500,000 through a series of in-store and online initiatives known as the Round Up Your Change program. The funds will go towards music education programmes in need.
During the initiatives, Guitar Center customers were given the option of rounding up their purchase to the nearest dollar, the difference being donated to the fund. The retailer noted that across the initiatives, 52 per cent of customers decided to donate – for a total of 829,320 transactions and an average donation of 61 cents.
28 music programs across the country have received grants so far, and Guitar Center plans to expand to more for 2021 David Helfant, chairman of the board of the Guitar Center Music Foundation, said: “I am delighted that the Round Up program has been so well received by the customers of Guitar Center. Despite the financial and personal challenges in this country due to the pandemic, people are still reaching into their pockets to help support music education and music therapy. It is a real testament to the kindness and compassion of the public for music, music education and our foundation.”
Guitar Center’s current Round Up Your Change initiative will last until 27 March. Find out more at guitarcenter.com.
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