PRS announces direct distribution in Japan

The brand wanted to expand out its “full-service brand experience” to markets outside of North America and Europe.

PRS Guitars has announced that, from April, it will assume control of its Japanese distribution through its Shimokitazawa-based showroom and Tokyo warehouse facility.

Previously, the distribution company KID has handled PRS’ operations in Japan. The move was planned in conjunction with KID, and according to the brand comes from a desire for a more direct connection to PRS dealers and players in the market, and the ability to deliver the “full-service brand experience” already rolled out in Europe and North America.

“I feel very indebted to KID for their partnership and friendship over the past decades,” said Paul Reed Smith in a statement. “The professionalism they have shown through this shift is admired and will ensure a smooth and strong transition.”

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Jamie Mann, president of PRS Guitars, added: “We are excited to have a more direct connection with our Japanese dealers, artists, media partners, and with the guitar-playing community. This new phase of business brings with it the opportunity to build the PRS family, and we are looking forward to many years of continued growth with the music dealers in Japan.”

PRS Guitars’ new offices and warehouse will now handle sales, marketing, distribution, customer service and guitar servicing, with staff all trained by the PRS team in the company’s Maryland headquarters.

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