Beginning 22 April (Earth Day), all purchases made through Reverb will have their shipping-related carbon emissions balanced out with an investment to forest conservation projects – namely, ones protecting forests known for producing music instrument woods.
Reverb’s new scheme will come at no additional cost to customers. The offset investments will be made by Reverb’s parent company, Etsy, on its behalf. According to a statement by Reverb, Etsy became the first online shopping destination to offset 100% of carbon emissions from shipping last year. Since then it has offset more than 173,000 metric tons of CO2.
The three conservation projects Reverb will back are listed below:
- Madre De Dios Amazon project in Peru, which protects Brazilian rosewood and mahogany trees, in addition to vulnerable indigenuous flora and fauna.
- The Floresta de Portel project in Para, Brazil, which guards the Coração de Negro Swartzia and Jacaranda Copaia forests, both of which are known to produce music instrument woods.
- UPM Blandin Native American Hardwoods Project in Minnesota, USA, which protects close to 20 million trees of native and mixed hardwood forests.
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