She Shreds Magazine has announced that it will close its print magazine, transitioning to the digital-exclusive platform She Shreds Media.
The founder of the magazine, Fabiola Reyna, announced the news in post on the magazine’s website. In it, she notes that the change is not an ‘ending’ at all: “First off all, let’s get this over with: No, this isn’t a goodbye letter. It’s a look at how far we’ve come letter. It’s a letting go, moving on, and growing into something bigger, bolder, and louder letter. It’s the end of She Shreds Magazine. But the beginning of She Shreds Media.”
The magazine launched in 2012 in response to the severe lack of representation for women in the world of guitar media. And, as Reyna notes, when there was representation of women in guitar magazines – it was often hypersexual and objectifying.
The full statement charts Reyna’s experiences over the magazine’s history, from her own feeling of disconnect from the wider guitar world to the 2013 Winter NAMM that made the She Shreds team shift their focus. After this show, the magazine took on the broader goal of lifting up the voices of black, brown, LGBTQIA+, women and non-binary musicians.
One startling example Reyna gives of the state of things is the below – even as recently as 2015, magazines were running gear guides interspersed with bikini-clad models.
Things are changing, however. One of the examples given is Fender’s extensive market research, which revealed a 50/50 gender split in beginner players. The influence of She Shreds on this change, of course, cannot be overlooked, with the magazine featuring interviews with thousands of female players – and cover spots for musicians such as Deerhoof’s Satomi Matsuzaki, Fanny’s June Millington, Against Me!’s Laura Jane Grace, Alabama Shakes’ Brittany Howard and many, many more.
With all of this considered, Reyna’s statement concludes with a look to the future of the platform, rather than the end of the print magazine: “It’s time for us to let it go, support other women and non-binary focused and run music publications flourishing around the world, and shift our energy into creating digital media, and in-person experiences focused on providing tools to ensure the permanency of our voices.”
She Shreds will be digital-exclusive by the end of 2020. The 20th and final issue, arriving this June, is available for preorder now.
Read Reyna’s full statement over at sheshredsmag.com.
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