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Warwick has partnered with Sadowsky Guitars
The brand will take on the manufacturing and global distribution for Sadowsky.
Image: Sadowsky / Warwick
Warwick guitars has sparked up a licensing and distribution agreement with Sadowsky Guitars, to expand the worldwide scale of Sadowsky’s manufacturing and distribution. While Roger Sadowsky will continue to run the Sadowsky NYC Custom Shop, where he will make NYC Custom Shop Instruments, Warwick will build and distribute three lines of Sadowksy — that Roger Sadowsky will oversee. Warwick will also distribute Sadowsky’s strings and accessories.
[Ed’s note: This article has been edited to reflect correct information regarding the licensing and distribution agreement]
Sadowsky himself said of the partnership: “I started in this business as a one-man shop, with the luxury of spending all of my time doing what I love most — crafting instruments. As the demand for my instruments increased, my role morphed beyond my workbench. After 40 years of working six days a week running the business, I’m thrilled that this partnership with Warwick will enable me to return my focus to custom-built instruments while introducing our instruments and accessories to more musicians than ever before.”
He also noted the partnership allows hit to get back to where he’s most comfortable working, saying “the agreement will allow me to return to my roots and spend more time at my workbench while allowing more players to have access to my instruments than ever before.”
The arrangement came after Roger visited the Warwick facility in Markneukirchen, Germany. There he met Marcus Spangler, Director of Manufacturing and R&D for Framus & Warwick. According to Warwick, “Roger and Marcus quickly bonded over their shared belief that wood is the foundation for making a great instrument. With the new partnership, Roger will remain the visionary behind Sadowsky Guitars, with Warwick taking on the task of manufacturing and worldwide distribution.”
This arrangement will also mean Sadowsky Guitars will be offering several lines of basses, strings and accessories at a wider variety of price points than before.
More information at sadowsky.com. For more industry news, click here.