Jared James Nichols is to host a new weekly live stream series, named the Blues Power Hour. The show will be aired on Gibson and Epiphone’s Instagram pages, alternating each week, every Tuesday at 1:00pm CT/11:00am PT.
Nichols said of the new series: “At the moment, the world is having a hard reset and not able to experience the thrill of live music. We can’t wait to get back on the road and connect with people, but for now a Les Paul and headphones will have to do.”
The announcement comes soon after Nichols, along with his band (Dennis Holm on drums and Baron Fox on bass/keyboards) released their new single, Threw Me to the Wolves. The song was produced by Jay Ruston, whose credits include Anthrax, Steel Panther and Stone Sour, and co-written with Mark Jackson and Ian Scott.
The live stream is one of many new initiatives being taken by artists and gear brands, as COVID-19 continues to keep live music at bay for the time being. Gibson had previously launched Homemade Music, a series where artists perform stripped-down acoustic versions of songs, recorded from home. Neil Young and Ben Gibbard were among the first artists to start regularly broadcasting from home themselves.