Watch AC/DC’s new video for Demon Fire: “This one’s for Mal”
It features a car driving down a highway to, er, Hell.
AC/DC have shared a new video for their song Demon Fire, taken from their latest album PWR UP. You can take a look above.
The video, which features a car driving down a highway to a certain part of the Christian afterlife (any guesses?), also sees a number of billboards flash by showing members of the band, and the album’s name and logo. At one point, the car drives under a bridge with graffiti reading “this one’s for Mal” – paying tribute to late AC/DC guitarist Malcolm Young.
The video was directed and animated by CG artist Ben Ib, who created PWR UP’s cover art, and has directed videos for artists such as Calvin Harris and Kylie Minogue.
Guitarist Angus Young has recently discussed AC/DC’s consistent sound across the years, declaring that their signature brand of hard rock is “what we do best.”
“As my brother used to say, when somebody said, ‘Every album you’ve ever made sounds the same,’ he said, ‘Yeah. It’s the same band’. When we started, we weren’t reinventing the wheel. This is what we do best – we make rock and roll.”
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