Alice Cooper is releasing his own branded chocolate milk bottle

Proceeds will go towards Cooper’s non-profit foundation.

Alice Cooper performing with Nita Strauss

Image: Matthew Baker /Getty

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Classic Rock legend Alice Cooper has announced that, in conjunction with the Arizona-based Danzeisen Dairy, he’ll be releasing his own design of chocolate milk bottle.

The news was first shared last week by the Arizona-based marketing agency Ideas Collide, which posted an Instagram shot of Cooper himself posing in front of a green screen as part of an ad for the chocolatey milk beverage.

The move, a confident one from a man best known for the song Poison, joins many other rock ‘n’ roll beverage collaborations. Admittedly, this one stands out amongst the myriad alcoholic cross-promotions such as, to name just a few, Iron Maiden’s Trooper ale, Kiss’ Shout It Out chardonnay and AC/DC’s Thunderstruck Gin. Cooper’s creative input does seem to end at the exterior of the bottle, however, proceeds will be going to a good cause: his non-profit organisation, Solid Rock.

Over the weekend Solid Rock confirmed the plan for the branded bottle design. The foundation, started in 1995, provides free music, film, dance and art classes for youths in Arizona. “At Solid Rock, our goal is to provide a landing place for teens. This local sanctuary is provided to support an exciting and creative journey for teens,” reads a statement on Solid Rock’s website. Proceeds from sales of the chocolate milk will help fund the non-profit’s initiatives.

There’s no solid date as to when we’ll all be able to enjoy a glass of Alice Cooper’s chocolate milk, but it’s expected to hit shelves by around autumn of this year.

In related news, metal band Lamb Of God recently collaborated with Brewdog to release Ghost Walker, a non-alcoholic beer conceived by frontman Randy Blythe, who has been sober for a decade.

For more (non-dairy) music news, click here.

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