Gibson has teamed up with the Children’s Cancer Association (CCA) to raise funds for and bring virtual music lessons to child patients served by MyMusicRx, which is the CCA’s flagship program.
The joint program kicked off yesterday (8 June) with the first of a series of videos featuring Southern rocker Marcus King, who performed music to and answered questions by MyMusicRx-served kids. The series runs until 26 June – take a look at the first episode below.
Marcus King “Where I’m Headed” & Q&A for MyMusicRX. Today’s the day – you can now enter the MyMusicRx Gibson Guitar Giveaway! In support of our partnership Marcus King answered questions and performed “Where I’m Headed” just for our MyMusicRx-served kids. Check out the video, then enter to win a guitar—your donation supports our music medicine programs for seriously ill kids and teens. Head to JoyRx.org/Gibson to learn more! #gibson #mymusicrx #cancersucks #homemademusic #musicheals
Posted by Gibson on Monday, June 8, 2020
Additionally, 18 artists from the Gibson Generation Group – the brand’s two-year mentorship program for talented young guitar players – will be sharing video lessons on the MyMusicRx website, which can be accessed by child patients and the public alike.
Finally, Gibson will be hosting a fundraising giveaway of Epiphone, Gibson and Kramer instruments, in support of the MyMusicRx program.
To enter, participants are asked to make a donation through the CCA’s website. Prizes include a vintage sunburst Epiphone Casino, a Kramer Assault Plus, three Gibson Les Paul Tributes, and an Epiphone Masterbilt-DR500 acoustic-electric. The contest runs till 26 June and winners will be announced on 29 June.
The MyMusicRx program employs music specialists to engage with child patients of all ages and diagnoses to relieve stress, anxiety and perception of pain. The program further extends online to involve performances and music lessons from celebrated artists.
CCA president and general manager Danielle York noted that the imposed quarantines due to COVID-19 have placed a particular strain on the kids and their families. “The children and families we serve are even more deeply impacted during this time of quarantine and social distancing – which is why we’re rapidly innovating ways to create and share Joy,” she said.
“We are so grateful to Gibson and Marcus King for helping us find new and exciting ways to virtually connect these kids with the healing power of music.”
Learn more about the program at joyrx.org.
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