Pearl Jam have teased their latest Gigaton song, Superblood Wolfmoon, but here’s the catch: you’ll need to download an augmented reality (AR) app and point your mobile phone at the moon to listen to it.
This clever marketing tool is the product of a collaboration between Republic Records and creative studio Powster. With the augmented reality app, viewers who point their mobile phones at the moon will trigger an animation of the band along with a timed preview of Superblood Wolfmoon.
In a statement regarding the app, Powster CEO Ste Thompson said: “We’re honoured to be working with Pearl Jam to bring their music to life through technology blended with the elements of nature that inspired their tone.
“This activation displays their innovation and creative energy going into their new album. Adapting to new technologies and integrating platforms unleashes the full potential of music, as well as changes the way fans experience new sounds, and we are excited to be teaming up with Pearl Jam to provide their fans with this exclusive look at their style and artistic direction.”
Gigaton, the band’s follow-up to 2013’s Lightning Bolt, is set for release on 27 March. The band recently released the third visual for the album’s lead single, Dance Of The Clairvoyants, which they considered their “first official music video in seven years”. Pearl Jam have also announced they will embark on an international tour to support Gigaton. It will kick off on 18 March in Toronto, Canada and end on 23 July in Amsterdam, Netherlands.
More information at pearljam.com.