The Rolling Stones will open their own shop in London

In the heart of Soho, no less.

The Rolling Stones

Image Rob Ball / Getty

The Rolling Stones are set to open their own shop in London, located on Soho’s Carnaby Street.

The shop, described as a “world-first flagship store,” and named RS No. 9 will open on 9 September on 9 Carnaby Street. Fans can look forward to “exclusive collaborations, new fashion and merchandise”

Some of the items set to go on display include a special glassware developed with Baccarat engraved with the Rolling Stones tongue, chairs and scarves from The Soloist, and raincoats and hats from premium Swedish raincoat brand Stutterheim.

The store will also introduce the band’s official colour from Pantone, Stones Red, established from the first use of the band’s lips logo. A collection celebrating the Rolling Stones official Pantone colour will launch with the store.

The band said of the location in a statement: “Soho has always encapsulated rock’n’roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”

The shop was jointly curated by The Rolling Stones and Bravado. CEO of Bravado Mat Vlasic said: “With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”

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