Hear from the head honcho of French firm Anasounds, which has established itself as one of the most innovative and forward-thinking companies in the industry.
From raising funds to have a sign-language interpreter at their shows to a YouTube series dedicated to reviewing chips, London punks Dream Nails are making a name for themselves on and off the stage.
In an exclusive interview, the PRS main man looks back at the last decade of gear innovation and gives his thoughts on what the 2020s might hold for guitar.