Geordie Wade Greep (born 20 August 1999) began his music career in 2017 as the frontman and lead guitarist of Black Midi, known for their experimental rock sound. The band signed with Rough Trade Records in 2019, releasing acclaimed albums Schlagenheim, Cavalcade, and Hellfire. Greep has also established a solo career with his debut album, The New Sound, released in October 2024.