After announcing last week that the show will not be taking place due to coronavirus, the Holy Grail Guitar show has revealed details of its online replacement. It was due to take place this weekend (2 and 3 May) in Berlin, but Germany’s government has recently extended its lockdown measures.
In lieu of the physical event, the celebration of small luthiers has gone online. Organisers said in a statement: “We have invited the originally participating exhibitors at The Holy Grail Guitar Show to put their usual tools aside for a moment and get creative with their cameras and keyboards.
On the original Show weekend, 2 & 3 May, The Holy Grail Guitar Show website will be turned into a gateway to participating exhibitors’ online activities. See the guitars you would have seen in Berlin, visit workshops, connect with your favorite builder in a personal chat. Check out the Program page of our website or our official social media outlets to follow the posts made by luthiers from all over the globe.”
The virtual show will still offer the opportunity to buy directly from the builder. Organisers also noted that “any purchase you make will support a small luthier business, many of which are facing steep economic challenges due to the shut downs.”