Amazon Prime Day 2024: when is it, and what guitar deals could you expect?

Amazon has finally confirmed the dates for 2024’s Prime Day sale event, and as always, it’s a great opportunity for you to get your hands on the best guitar gear at a fraction of the price.

Now, Prime Day was originally Amazon’s idea, obviously, but in recent years, other music retailers have spotted the opportunity to entice customers with tantalising deals, too.

• READ MORE: The best value electric guitars: 10 affordable options for beginners and players on a budget

In addition to the troves of non-musical stuff you can buy at a discount, Amazon Prime Day typically sees a wealth of savings to be had on everything from electric guitars and amplifiers to guitar pedals and pro audio gear, so it’s worth keeping an eye on deals as they crop up. And that’s where we come in.

Here at Guitar.com, we’ll be scanning the Amazon website across Prime Day to bring you the very best deals on guitar gear from the event.

When is Amazon Prime Day 2024?

Amazon has been strangely cagey about letting the cat out of the bag regarding the exact date of the sale for 2024 –  information released by Amazon in April, that the event will land some time in July, but that was all we had to work from. In 2023, Prime Day took place across 11 and 12 July, and in 2022 it took place 12 and 13 July, and so we assumed that it would be a similar date this time around

However, on 25 June 2024, Amazon finally confirmed that Prime Day 2024 take place on 16-17 July 2024 in both the UK and USA – a little later than last year.

Amazon Prime Day key information

While many other retailers host sales across Prime Day to compete, to buy any actual Prime Day deals at Amazon you’ll need an Amazon Prime membership, which costs £8.99 per month or £95 for a whole year. There’s also a 30-day free trial on offer, so if you just want to sign up simply to access the deals, have at it. Prime membership also includes perks like fast, free delivery on some products, and access to Prime Video.

Stay tuned to Guitar.com for more info surrounding Prime Day and deals as we find them.