Rickenbacker’s head honcho on partying with The Beatles, the guitar industry’s obsession with the past and the conservative business strategy that has ensured the brand’s survival.
From making waves in Swinging London to heading up a world-leading amplifier brand and winning awards along the way, Cliff Cooper looks back on more than 50 years in the business.
We talk to one of the industry’s most experienced engineers to find out what life was like at the cutting edge of British valve amplification – and what he plans to do next.
