NAMM 2020 Video: Joe Doe partners Vintage to bring its offbeat designs to mass market
Have you ever seen a cactus-shaped F-hole before?
Joe Doe is known for its highly custom builds imbued with a lot of character, and that approach has remained with these eight models. Each guitar in the Vintage collaboration comes with an ‘origin story’ behind its visuals, all about the varied characters who owned each guitar in its early days.
The guitars are based on the Vintage V6, V52 and V7 models, and are all loaded with Wilkinson Hardware. The designs include the Punkaster, a mashup of a T-style and an S-style guitar, the Longboard, an ode to all things surf, the Lucky Buck, a V52 with a cactus-shaped F-hole, the Salty Dog, a V6 with sailor-tattoo designs across its body, the Jailbird, a V52 with a prison-inspired aesthetic, and the Lucky Betty, a V6 with a stunt-driving inspired look.
Ben Court, the founder of Joe Doe guitars, said of the collaboration: “I only have time to build 4 or 5 guitars a year, but have ideas for plenty more. So when I met Dennis Drumm, CEO of JHS at a guitar show in late 2018, he liked what I was doing with Joe Doe Guitars and I liked what he was doing with Vintage so we decided to collaborate. It’s great for me because I get to see more of my stories come to life, and it’s great for you because they’re more affordable! Win-win! Oh, and it’s great for Dennis too. Win again!”