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Fender Play partners with new Barbie movie for virtual lessons
Lessons for two original songs from the film aim to inspire young guitarists to pick up the instrument.
Image: Fender
Fender has partnered with Mattel to mark the release of the new Netflix movie Barbie: Big City, Big Dreams, adding the new Barbie Collection of lessons on the Fender Play online learning app.
The new lessons are for the movie’s original tracks See You At The Finish Line and Before Us. They’re hosted by Fender Play instructors Abby Hwong and Sydney Ellen.
Speaking to Variety about the venture, Fender CMO Evan Jones said: “At Fender, we already work with and support an increasingly wide array of incredibly talented women in music. With that said, we believe it’s important for young aspiring musicians to see themselves in the heroes they look up to. “We want young women to see they can be anything – whether that’s a guitar player, songwriter, producer or any other career – in the music industry.”
“The lessons are video-based and feature step-by-step, guided instruction for two songs from the special. Throughout the process, players can play along, pause, rewind and track their progress. Everything is completely on-demand, so they can learn anywhere, anytime and at home as a family. “
“We’re definitely open to working with more like-minded brands to further support young, aspiring players and women in music,” Jones concluded. “We continue to grow our library of lessons every day so that these players continue to find inspiration on their musical journey.”
In addition to the lessons, a new line of dolls, playsets and accessories inspired by the film will be launching this autumn. Each doll will feature a code for three months of free lessons from Fender Play, with full access to the app’s extensive library of songs and lessons.
Find out more with Fender’s introductory video below.