Fender has announced the third annual Fender Next class, a set of 25 artists “pushing guitar forward. Previous inductees include Beabadoobee, Orville Peck, The Regrettes and Omar Apollo.
Fender CMO Evan Jones said of the new list: “As leaders in the music space, we have a responsibility to support new artists looking to establish careers long-term. “We’re uniquely positioned to showcase and develop emerging artists on a global scale, and it’s our goal to act as a best-in-class marketing partner to them, leveraging the full breadth of our capabilities and brand investments on their behalf.
“We see the Fender Next programme as foundational to our bigger brand mission, and a critical part of our long-term commitment to showcasing the depth and diversity of today’s artists, moving guitar forward in music and culture.”
Members of the Fender Next class, aside from being featured in Fender’s extensive marketing and promotion also receive access to guitars, amps, effects pedals, accessories and audio equipment, inclusion on official Fender playlists on streaming platforms and inclusion of songs on Fender’s learning platforms.
The full 2021 class of Fender Next is below.