In the video, a young Macca – sporting his signature mop top hairdo and a blue suit – jives through the hallways of a trippy hotel before a big reveal takes place at the end. Watch it below:
The music video was co-produced by Hyperreal Digital, a company which specialises in the creation of digital celebrity avatars for film, television, video games and even hologram stage performances.
“The technology to de-age talent and have them perform in creative environments like this is now fully-realised, even with one of the most recognised faces in the world,” Remington Scott, CEO at Hyperreal, said of the tech behind McCartney’s music video.
The song is taken from McCartney III Imagined, a track-by-track reworking of the Beatle’s latest self-titled solo album. Its guest remixers include the likes of St Vincent, Ed O’ Brien, Khruangbin and more.
The record was released digitally back in April, but launches today (23 July) physically on vinyl, cassette and CD.
‘Deepfake’ technology appears set to play a larger role in the entertainment industry of the future. Earlier this year, the Beach Boys sold a majority stake in their IP, which could lead to new content driven by VR, AR, Natural Language Processing and more.