Seymour Duncan has launched its response to the coronavirus pandemic, Music Heals.
The campaign aims to support musicians, touring and venue crews through this time where essentially all gigs, tours and festivals are cancelled. Part of the campaign involves promoting professional musicians on the Music Heals website, providing links to where fans can support artists directly. This includes promotion of physical or digital music, merchandise and lessons.
There is also a weekly contest, The Social Woodshed, where some of the world’s greatest guitarists and bassists present a playing challenge to the Seymour Duncan audience. The best entry wins a virtual lesson from that week’s artist, paid for by Seymour Duncan.
CEO of Seymour Duncan Diana Wilson said of the initiative, “During this challenging and uncertain time, our goal is to support all artists by encouraging their fans to connect with them in innovative new ways. While we might not be able to see our favourite musicians at a live show just yet, we can let them feel our love so they know that when the stage lights come back on, we’ll be in the audience cheering them on. Because, as we all know, there’s nothing like the healing power of music to lift our spirits and heal our souls!”
Seymour Duncan says it encourages any professional musician affected by the pandemic to submit their band, along with where fans can purchase merchandise.