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Guitar.com Live: What are PRS, Ernie Ball, Taylor, Mono and Fender bringing to the show?
From bold new product launches to in-depth masterclasses to chats with guitar heroes, find out what the partners of Guitar.com Live have in store.
From left: Paul Reed Smith, Kenny Wayne Shepherd and Mark Tremonti. Images: Getty Images
Guitar.com Live is right around the corner, and we’re excited to share new details on what our partners PRS, Ernie Ball Music Man, Taylor, Mono and Fender will bring to the show. It’s going to be one to remember.
PRS Guitars
A Masterclass With Paul Reed Smith
When it comes to guitar-making, few are as celebrated as Paul Reed Smith, founder of PRS Guitars and a true luthiery legend. And who better to learn the ins and outs of guitar-making than Smith himself.
In his masterclass, Smith will go through both electric and acoustic guitar designs with a “nose to tail” approach to explain why and how everything on a guitar matters. He’ll reveal the secrets of builders and techs, arming you with the knowledge needed to diagnose, repair, upgrade and modify your cherished instrument.
Long Distance With Paul Reed Smith
The second season of PRS Guitars’ popular YouTube series Long Distance will only launch in October, but Guitar.com Live attendees will get a teaser of the modern-day guitar heroes they can expect to see.
In season one, we got to listen in as Paul Reed Smith phoned up famous friends the likes of Steve Vai, Warren Haynes, Alex Lifeson and Orianthi. Season two continues with even more candid conversations on music, unusual hobbies and, yes, coping in quarantine. Tune in to the Showcase stage for this very special preview!
A Chat With Mark Tremonti
With an acclaimed sixth album, a number one hit and a massive world tour planned, 2020 was shaping up to be a massive year for Mark Tremonti and his Alter Bridge bandmates. Then, COVID-19 threw a wrench in the works. Rather than keeling over, the band rose to the occasion and recorded their new track, Last Rites, completely in quarantine.
Join us for a one-on-one interview with Tremonti, where he’ll discuss Alter Bridge’s forthcoming EP Walk The Sky 2.0 and Creed’s six-times platinum record Weathered, which celebrates its 20th anniversary in 2021.
Ernie Ball Music Man
The Artists Of Ernie Ball Music Man
Ernie Ball Music Man has been especially hush-hush about what it plans to unveil at Guitar.com Live – but we’ve just heard that the brand will be hosting a panel with some of its signature artists. They’ll discuss their playing styles, gear quirks and what it’s like to design an instrument they can call their own, in collaboration with an iconic brand.
The First Vintage Replica
In addition to the panel, Ernie Ball Music Man is taking the opportunity at Guitar.com Live to unveil something it’s never done before: a replica of a famous vintage instrument.
Exactly what it is and who owns it is a mystery, but the brand did leave us with a clue: “We have replicated a 41-year-old instrument with all its wear and battle scars down to the last screw! It’s got four strings on it and played by a world-renowned musician in one of the most revered rock bands around the globe!”
Taylor Guitars
New From Taylor Guitars
What’s the “game-changing” new guitar that Taylor has been so tantalisingly teasing these few weeks? Well, find out at Guitar.com Live! Details are scant, but what we do know is that it was designed from the ground up and it promises to inspire players in a whole new way.
Alongside the mystery guitar, Taylor will also be demoing some of its latest guitars introduced this year, from the ultra-premium Builder’s Edition instruments to the exceptional American Dream series.
The Taylor Ebony Project
Back in 2011, Taylor Guitars became the co-owner of a local sawmill in Cameroon – and The Ebony Project was born. The objective: create a more socially responsible and environmentally sustainable way of sourcing ebony for guitar-making purposes.
At Guitar.com Live, follow Taylor all the way to Africa – virtually, at least – to discover more about The Ebony Project and how it’s helped not just the environment but the local community in Cameroon.
“We hope you come away with a deeper appreciation for the important steps that begin the process of bringing those guitars to life,” said Taylor. “You’ll also learn more about the lives and families you are supporting when you buy a Taylor guitar, along with Taylor’s efforts to cultivate a more sustainable future in Cameroon through a scalable replanting program.”
Mono
New From Mono
Used and abused by musicians around the entire world, Mono cases and bags are among some of the industry’s hardest working, yet unsung, heroes. At Guitar.com Live, the Mono family is about to get even bigger – the brand will show off two very exciting, brand new products at the show!
How To Perfect Your Pedalboard
Mono will also convene a panel of pedalboard experts to help you perfect your set up. Join the likes of Grant Klassen from Australia’s Goodwood Audio and Eirik from the one-and-only Living Room Demos as they delve deep into the ‘feng shui’ of ’board design, and share some pro tips and tricks along the way.
Fender
Kenny Wayne Shepherd & His Signature Stratocaster
“If you love vintage Strats, you’re going to love playing this guitar,” said Kenny Wayne Shepherd when he lifted the lid on his new collaboration with Fender. At Guitar.com Live, hear from the blues-rocker as he runs through his signature Strat and illustrates how it stands out from the pack.
Fender Custom Shop Master Builder Carlos Lopez: A Deep Dive
You’ve marvelled at the instruments and heard the stunning sounds – but what’s a day in the life of a Fender Custom Shop Master Builder like? Join Carlos Lopez, a 13-year veteran of the Dream Factory as he tells Mike Adams (better known on Instagram as @puisheen) what it means to be able to build six-string wonders every day inside the legendary Custom Shop.
Guitar.com Live
Guitar.com Live is a new, one-of-a-kind virtual event where artists, brands and six-string fans alike come together from 2-4 October – and it’s completely free! Register now at guitar.com/live for early access and advance updates.