Lee Anderton of Andertons Music Co – aka The Captain – recently sat down for an interview and jam session with Gibson’s Director of Brand Experience, Mark Agnesi. You can watch the interview above.
The interview delves into Agnesi’s initial guitar playing influences, and how he started working in music retail. Agnesi has been at the forefront of Gibson’s online presence since his hiring in March earlier this year. Before that, he was at Norman’s Rare Guitars in California, appearing in many of their YouTube videos, demonstrating unique vintage finds.
Agnesi’s hiring came with a clear intention to reinvent the brand’s public image – the hashtag #makegibsongreatagain accompanying his tweet announcing his joining the company. However, not long after joining Gibson, Agnesi found himself at the centre of the Play Authentic debacle. The manufacturer has since removed the controversial video, and stated its intention to pivot “from confrontation to collaboration.”
A statement from Lee Anderton posted in the YouTube video description field addresses the controversy, and its absence from the interview, reading as follows:
“It was great to have Mark Agnesi over for a video at Andertons. I realise that you may watch this video & wonder why I didn’t ask him about the “Authentic” incident on camera! Please understand that it is Gibson’s desire to just move on & not keep going over old ground. They know they got the tone of that video wrong, and have already apologised & tried to set the record straight in previous posts. So, on with the video…. Let’s find out about Mark!”
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