Rickenbacker’s head honcho on partying with The Beatles, the guitar industry’s obsession with the past and the conservative business strategy that has ensured the brand’s survival.
Walter Carter talks us through some of the most impressive and interesting instruments in his beloved store, from a guitar played by Bo Diddley to the electric guitar that started a revolution...
Rickenbacker was not the first company with an electric 12, but when its models were taken up by The Beatles, The Byrds, and many more, the brand became synonymous with the big, bold jangle that this instrument could produce.