Rickenbacker

Looking to bring some cheer to the guitarist in your life this holiday season?

The book follows Martin and Paul’s history of the golden era of Fender.

Announced in celebration of the brand's 90th anniversary this year.

Rickenbacker’s head honcho on partying with The Beatles, the guitar industry’s obsession with the past and the conservative business strategy that has ensured the brand’s survival.

Listings include a prototype of Setzer’s signature Gretsch, a ‘63 Fender Bassman and a silver sparkle upright bass.

The manufacturer urged customers to reach out to “any other” Rickenbacker dealer.

Walter Carter talks us through some of the most impressive and interesting instruments in his beloved store, from a guitar played by Bo Diddley to the electric guitar that started a revolution...

A real odd duck indeed.

Rickenbacker was not the first company with an electric 12, but when its models were taken up by The Beatles, The Byrds, and many more, the brand became synonymous with the big, bold jangle that this instrument could produce.

He worked for Gibson, Rickenbacker and Fender, and along the way, designed some of the most iconic guitars of the 50s and 60s.