Industry

PRS announces direct distribution in Japan

The brand wanted to expand out its “full-service brand experience” to markets outside of North America and Europe.

Fender is “still having a hard time” keeping beginner and intermediate guitars in stock following pandemic sales boom

Nieve Cavanagh, Fender’s vice president of marketing for Europe, Middle East and Africa, explained the effects of more people than ever picking up the guitar for the first time.

Guitar Center Music Foundation raises over $500,000 in aid of music education

The donations were gathered through the Round Up Your Change drives.

Gibson to expand Bozeman factory following increased demand for guitars amid COVID-19

The Gibson Acoustic factory will add a custom shop and showroom while doubling its manufacturing space.

SoundCloud is the first major streaming platform to embrace “fan-powered royalties”

The streaming service claims that the new model benefits independent artists over big stars.

Gibson’s former Kalamazoo factory will soon become a Hard Rock hotel

The Hard Rock Reverb Kalamazoo is expected to be completed in 2023.

Fender removes “misogynistic” Instagram post criticised for taking a sexualised view of Brazilian women

The Veronicas’ bassist Camilla Charlesworth was one of many users who chimed in on the post.

Gibson announces “full-scale” partnership with Universal Music Publishing China

The guitar giants will offer “tailor-made support” to artists based in China.
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