He also speaks about the importance of melody in songwriting.
Visual for the laid-back tune features clips of its recording process.
Exclusive custom-shop models for Eric Clapton, John Mayer and Santana.
Could a new version of the Silver Sky be on the horizon?
The well-worn acoustic receives new frets, nuts and more.
Find out what these megastars have to say about their artist models.
See two of guitar's biggest names playing Sheeran's Thinking Out Loud.
The pop megastar’s Sheeran by Lowden collaboration is the biggest new development in artist endorsement deals, and it shows that the guitar world is learning lessons from the worlds of fashion and beauty…